As the Marketing & Leads Manager at iMotion / Motion Express I am responsible for designing and developing all marketing content for both companies. Since 2015, I have created new product brochures, coded websites and began social media and email marketing campaigns. My knowledge and skill level in the Adobe Creative Suite has substantially grown through this position, my freelance work and personal projects.
“I love every opportunity to be creative. I hope to find a position that allows my creativity to expand exponentially.”
In addition to marketing, I review customer leads and direct viable opportunities to the proper sales representative or contact the customer myself. Because of my comfort level with learning new software, I was also tasked with implementing a new QuickBooks accounting system for Motion Express. That system included creating accounts, a consistent naming convention for inventory, and designing all forms (i.e. order confirmations, purchase orders and invoices) to match the current branding. Since creating the system, I have become the one in charge of the inventory, shipping, receiving and accounting for the Motion Express company. Although I wear many hats, the most enjoyable aspects of my current position are working with customers and the creative opportunities I have through marketing and presentations.
iMotion Brand
The iMotion brand was established in 2001 and is well known throughout the Rocky Mountain motion control industry. Any marketing materials that were created were expected to match or complement the style that was in place. Under these parameters, the website and other marketing materials were made to have a cleaner look, but have a feeling of connection with each other. The new Motion Express look was also to be an extension of the iMotion brand.
Appreciate the Growth
I have grown my graphic design, sales and marketing skills greatly in my position at iMotion. I am looking forward to the next chapter in my life where I am able to work more consistently in a creative and supportive role with a company where I am able to passionately embrace their products and/or services.